If you want to sell your product, call it a luxury product. Over generations, our idea of what is luxurious has changed greatly. Years ago, it was simply having a well manufactured product that does what it promises it will do and better. Now, not only do we want a product that works well , but it is very important that it looks good too.
Brands are putting their money and effort into finding that perfect design team that will make their product as attractive as possible so that it will attract consumers. They have gave that type of " luxury" so much attention , that they have somehow lost the importance of a well functioning and satisfying product.
link:
http://www.harrods.com
