My willingness to lie

This is my list of 12 steps that increase to some major indiscretion:

1. Designing a package to look bigger on the shelf

2. Designing an ad for a slow, boring film to make it seem a light-hearted comedy.

3. Designing a crest for a new vineyard to suggest that it has been in business for a long time.

4. Designing a package for children whose contents you know are low in nutrition value and high in sugar content.

5. Designing a jacket for a book whose sexual content you find personally repellent.

6. Designing an advertising campaign for a company with a history of known discrimination in minority hiring.

7. Designing a promotion for a diet product that i know doesn't work.

8.Designing a medal using steel from the World Trade Centre to be sold as a profit-making souvenir of september 11.

9. Designing a brochure for an SUV that turned over frequently in emergency conditions and was known to have killed 150 people.

10. Designing a line of T-shirts for a manufacturer that employs child labor.

11. Designing an ad for a political candidate whose policies i believe would be harmful to the general public.

12. Designing ad for a product whose frequent use could result in the user's death.

* The reason i think "Designing an ad for a political candidate whose policies i believe would be harmful to the general public" should be # 11 on my list is for multiple reasons. To begin with, in harming the public I would obviously harm myself, not to mention my friends and family. I would be responsible for harming possibly an entire generation and maybe even future generations, I could never live with that kind of guilt or face the consequences. In addition, if I don't believe in that candidate, by designing that ad I would be a complete hypocrite and that's not something I want to be known for. As a designer I have a goal of changing the world for a better place through my designs and that ad would steer me in the opposite direction of that road. Also as a designer, I don't want to be known for designing misleading ads, I would loose clients that way because people will loose trust in me and wont believe in anything I'm trying to sell with my designs.Paul Arden said in his book ( It's not how good you are, it's how good you want to be) that if you are involved in something that goes wrong, never blame others. Blame no one but yourself.