As designers , when it comes to designing for brands, we understand that the consumers of this generation have fulfilled their basic needs and are now looking for luxury products. What i mean is, years and years ago, people didn't have much choice when it comes to choosing a product, whatever that product may be. industrialization was limited and monopoly was widely spread. People needed necessities so they go out , find that one and only shop that sells that product and buy it, they didn't have choices at all. However, especially in the last century , the industrial world has expanded beyond imagination and that made the consumers stop and think carefully about what they wanted. They have the choice now , they have the power to be picky and expect more from brands. They demanded to get what is promised in the adds or they will switch to another brand. That power made brands put all their efforts into costumer satisfaction. Not only that, but they had to convince the consumers that they absolutely must go with their brand. How? By influencing their ideas into the culture, making the culture feel their brand is the coolest choice they can make. For example fashion industries use famous and lovable celebrities as their models in order to make their fans believe that it is what they think is cool therefore it is. As designers we do influence culture by working for these brands but in my opinion, its not such a bad thing, when used right of course. By that i mean , it would not be ethical for a designer to influence a culture to go for certain brand , when he knows it's harmful. However, when a designer is involved in marketing a product aimed towards the betterment of the community, it something to be proud of.
link:
http://nymag.com/daily/fashion/2009/06/behold_emma_watsons_burberry_c.html
No comments:
Post a Comment