As Graphic designers , are we responsible for globalization or not? Globalization is the strategy of making an international influence therefore getting global control. That is a pretty huge thing to be responsible of if i am just a graphic designer working for a company to make a living. However , as designers , if we are exposing our work to the world , we do play a small part in globalization.
The reason why companies want to globalize is because they realize that the consumers have control. They get to decide what's worthy of their money and what's not. Therefore, in order to be worthy of their money they need to meet their needs; find out exactly what their looking for and provide it. especially when it comes to national holidays. Brands realize how important holidays can be, especially religious ones. That is why they wait for opportunity they get to take advantage of that influence. For example, when it comes to ramadan ; the religious muslim holiday , Brands attack it with adds and campaigns, aiming to link their brands with this holiday. The holiday should be all about our islamic and arabic culture and celebrating our muslim heritage so when a brand like Mcdonalds ; an american brand, makes an add of a certain product linked to ramadan that is simply absurd in the author's opinion. However , brands don't look at it from that point of view, they look at it as reaching to that certain society so that they would be appreciated.
In my point of view, those brands can't be blamed or frowned upon because it is their job to reach to the costumers in any way they can and i don't see a problem with Mcdonlads or burger king or any other foreign brands making adds for ramadan , i see it as a respect for our holiday even if that not what they aimed for.
link:
http://kissmyblackads.blogspot.com/2008_12_01_archive.html
No comments:
Post a Comment